Huawei's vision and mission is to build a fully connected intelligent world. Since 2013, Huawei Noah's Ark Lab has helped many products build recommender systems and search engines for getting the right information to the right users. Every day, our recommender systems serve hundreds of millions of mobile phone users and recommend different kinds of content and services such as apps, news feeds, songs, videos, books, themes, and instant services. The big data and various scenarios provide us with great opportunities to develop advanced recommendation technologies. Furthermore, we have witnessed the technical trend of recommendation models in the past ten years, from the shallow and simple models like collaborative filtering, linear models, low rank models to deep and complex models like neural networks, pre-trained language models. Based on the mission, opportunities and technological trends, we have also met several hard problems in our recommender systems. In this talk, we will share ten important and interesting challenges and hope that the RecSys community can get inspired and create better recommender systems.

Aiming at helping users locally discovery retail services (e.g., entertainment and dinning), Online to Offline (O2O) service platforms have become popular in recent years, which greatly challenge current recommender systems. With the real data in Alipay, a feeds-like scenario for O2O services, we find that recurrence based temporal patterns and position biases commonly exist in our scenarios, which seriously threaten the recommendation effectiveness. To this end, we propose COUPA, an industrial system targeting for characterizing user preference with following two considerations: (1) Time aware preference: we employ the continuous time aware point process equipped with an attention mechanism to fully capture temporal patterns for recommendation. (2) Position aware preference: a position selector component equipped with a position personalization module is elaborately designed to mitigate position bias in a personalized manner. Finally, we carefully implement and deploy COUPA on Alipay with a cooperation of edge, streaming and batch computing, as well as a two-stage online serving mode, to support several popular recommendation scenarios. We conduct extensive experiments to demonstrate that COUPA consistently achieves superior performance and has potential to provide intuitive evidences for recommendation